March 19, 2025

Better Together: Introducing Trachtman & Poler

As you may be aware from LinkedIn or something more one-on-one (a text, a phone call, gossip over a latte), effective March 1, 2025, the separate firms of Trachtman & Trachtman and Poler Legal have merged to form Trachtman and Poler. Together, we (Laura Trachtman and Emily Poler) will continue to represent clients in a range of commercial disputes, with an emphasis on partnership and intellectual property disputes and employment-related matters. There are a number of reasons we decided to boldly enter this new era, but mostly because working together will be better for us and, more important, better for our clients. 

We’ve been setting up this merger for awhile and, as you may imagine, a lot of thought and energy has gone into it. Each of us has already learned a few things in the process, and we anticipate finding out even more as we move forward. So this seems like a propitious time to share a little bit about the good and the bad (luckily, not much ugly here) of how it went down.

Emily: For me, the hardest thing has been juggling creating a new firm while also handling all of my day-to-day legal work. When I started Poler Legal in 2017 there was so much I didn’t know about operating a firm, but since I didn’t have many clients there was plenty of time to get organized and learn as I went along. Now, I have a whole slate of clients, each with their own requirements and deadlines. So trying to put together a new firm while also handling active cases felt like trying to build an airplane while flying it at the same time. I realize this is a champagne problem; I’m also quite thankful the plane didn’t crash!

I’ve also been unpleasantly surprised by how hard it is to make the various tech platforms we individually use to work together. Setting up or reconfiguring accounts is so much harder than it should be. Syncing Clio, which tracked time for each of us separately prior to the merger, was far from a seamless process. And don’t get me started on Google, which is really a PITA as far as setting up a new email account so that it becomes the primary one. Champagne problems one again, but still.

On the other hand, having someone to partner with is GREAT. The best thing is that I now have someone who can serve as a gut check. As a litigator, my job is to take a position on behalf of my clients; it’s opposing counsel’s job to tell me my stance is wrong, unsupported, or just plain stupid. It can sometimes be hard to tell if they have a legitimate point or not. Now, Laura can provide an objective perspective and point out when I’m right and when (once in a rare while, I hope) I need to rethink my position. 

Most of all, I am thrilled that after years of shouldering the burden alone for everything related to running a law firm (which, never forget, is also a business), I now have someone with whom to share the responsibility. It’s a fantastic feeling and an enormous relief. 

Laura: The hardest aspect of this merger has been the 180-degree shift from how I worked before with my law partner and mentor — my Dad — who had taught me to take any case that came down the pike and learn to do it well. Such a reactive approach could be frustrating, as I sometimes found myself practicing in areas I didn’t particularly enjoy. When I started discussing partnering with Emily, and we outlined our plans for where we want this firm to go, it quickly became clear I needed to reshape my thinking and take a much more proactive approach to the type of work I want to focus on. While this means putting in more effort at the beginning, I think it’s going to result in a practice that makes me a lot happier with the work that I do — which will make me happier, full stop. 

I’m also trying to be more proactive in developing content for this blog and LinkedIn. Again, this isn’t something I did previously — my suggestion to my Dad to write a legal blog was not met with approval — but I certainly enjoy it, so I look forward to it. 

In the end though, the best thing about this merger is having someone to encourage (but not pressure) me to put in the work that will help our firm succeed. Moving from a reactive to proactive business model makes obvious sense, and I am grateful that Emily has so much knowledge and experience of it, and is generous with her time and energy to help bring me up to speed. 

The other best thing is that being a solo practitioner can be isolating and stressful, so it’s such a liberating feeling knowing that the success of the firm is not all on me. It’s also pretty great having someone I trust who I can actually talk to about all the big and little issues that arise everyday in this legal game. 

It’s a new era for both of us and we are both very excited for everything that is to come.